Food entrepreneur internet reality
with a prize fund over $200 000
Want to become a food entrepreneur?

We are looking for 15 participants, who have ideas for new food products
and want to bring these ideas to the global market.

In the beggining all participants will live together in onsite for several weeks in Riga (Latvia), competing to reach the final.

Only 3 out of 15 will make it to the final and will be sent to test their food product in London and New York.
The last stage will be in Singapore, where finalists will conduct trial sales of their new product.

The entrepreneurs will stand themselves behind their kiosks, interacting and talking with customers at the market.

Only one competitor will emerge as the winner of Meallions and receive a prize over $200,000 (conditions are outlined in the show's participation conditions).

This will be the first reality show with the use of AI.

In partnership Mabius Food Startup Center.

September 15
November 15
December 11
December 20
15 participantsannounced
January 2018

Application submission
Fill in the online application to participate in the show on our website: no later than November 15, 2017. Participants need to come up with their own food project that they are ready tofurther develop on the show and later sell in retail chains or stores. Categories include: Bread; Cakes & Tarts; Cheese; Chips; Chocolate & Sweets; Crisps & Snacks; Coffee; Cookies; Desserts; Drinks; Food to go; Frozen meals; Ice Cream; Jam; Honey & Spreads; Juices; Milk; Nuts & Seeds; Ready meals; Sauces; SoftDrinks; Tea; Yogurts; Other. Participation in the contest is individual. Group participation isn't permitted.

Candidate pre-screening (remote)
From the moment contestants submit their application, they are given access to an online pre-screening program which includes several tasks that must be completed within the deadlines indicated. Each potential contestant is given the same amount of time to complete the tasks. The timer starts the day the participant signs up for the pre-screening program. If the potential contestant does not manage to complete all the pre-screening taskswithin the allocated period, he/she is eliminated from the selection phase. At the discretion of the organizer, any contestant in the pre-screening program maybe invited for a meeting or given an additional assignment (either on site orremotely). Participants should be able to travel to filming locations: Latvia, the United Kingdom, the United States, Singapore.15 contestants will be selected to participate on the reality show, based on the results of the online pre-screening phrase. All applications will be notified of their results via an individual message on the website platform by no later than December 20, 2017.

Participation conditions for the show
Contestants together take part in a series of contests during filming in Latvia, the United Kingdom, the United States, and Singapore. During filming, contestants will live together on a campus. Communication outside this setting may be limited. Participants will be assigned all tasks on the site of the show. Based on the results, 1-3 participants will be eliminated. Only 3 out of 15 contestants will make it to the final round, based on performanceand product potential.

Only 3 contestants participate in the final part of the show. Finalists must go through an incubator program Mabius (the program of methological and advisory support aimed at participants' projects improvement) that will help prepare their product for test market in Singapore. Finalists will participate in other competitions in London, New York, and Singapore. Participants will receive these tasks ahead of filming and have time to prepare. The final challenge is to conduct product test sales in a market in Singapore.

Prize money
Total show prize money - over $200,000. The 3 finalists receive up to $35,000 in targeted funding from the organizer to produce a test batch of their product needed for the test market in Singapore, to attend the Mabius incubation program and to cover all costs associated with travel and filming the final stages of the show. The winner receives  more than $200,000 in targeted financing from the organizer to produce a batch of the product. These funds are special purpose funding and can not be used in any other way. The winner should use the funds in within one year.

Ivan Sidorok
Author and  promoter of the project

Co-owner of NMGK (Nizhny Novgorod Fats & Oils Factory), who managed to turn a family regional consumer brand FMCG business into a global platform with more than $2 billion in annual turnover.

Sidorok created Wilmar Nizhny Delta, a joint venture with Asian agriculture giant Wilmar International, which gave NMGK the opportunity to enter the global market. He received his MBA Skolkovo Business School in Moscow in 2014. Sidorok is active in philanthropy and charity: he supports artists and athletes, finances FMCG startups that have a social impact component, playing the role of both investor and entrepreneur.

In 2014 Sidorok founded Mabius Food Startup Centre - an international food startup incubator - in Moscow. The family office Sidorok Capital has been based in Singapore since 2016.

Andrey Ryvkin
Chef and Entrepreneur

After receiving his MBA from Westminster College, Andrey Ryvkin established and became the head chef of the gourmet bistro United Kitchen. At the 2016 London Specialty & Fine Food Fair, he debuted a new product especially catered to the British market – King Claw, canned Kamchatka crab.

In 2017, test sales of King Claw began. Soon it will be launched on a mass scale in England, and also be adapted for the Asian market.

Alexander Kiselyov
Mabius Director

The co-founder and head of Mabius Food Startup Centre began his career as a business analyst. Kiselyov has over 10-years’ experience in corporate strategy development, assessing operational efficiency, and investment fundraising.

Over time Kiselyov decided to concentrate on collaboration with large food corporations. In addition to his European market experience, he also spent more than 3 years working with FMCG products in Asia, in particular, China. After many years in the FMCG sector, Kiselyov created a unique acceleration incubator for food startups at Mabius.

What are the criteria for selecting potential participants?
Nevertheless, the main part of the answer lays in the project’s slogan, Meallions – New Meal for Millions. We are looking for those who are capable and willing to feed millions.
For participation in the show requires knowledge of the English language. Prior to the show, participants must complete several qualifying tasks, which will be done remotely and will not require travel. Applications will be collected and evaluated by Meallions project partner Mabius Food Startup Centre.
Where are you going to film the show?
First season will contain 12 episodes. During the first nine episode the participants will stay under the same roof in Latvia, competing to get into final and doing the tasks set by their mentors in the real time. In the final, there will be only three competitors left. One of the episodes will be filmed in London, another one – in New York. The last one will be the final competition and it will take place on a food market on the streets of Singapore.
What do you want to tell the world
by doing this project?
We want to make the food-entrepreneurship a fashionable profession and to create a highly professional community around Meallions. But we also understand that food will always be important for everyone, so the food business is always going to bring money. The task of bringing food to tables requires a person with a great vision and an instant sense of accomplishment. When a person understands his or her vision and follows it, they realize their mission and definitely become happier than those people motivated by their own success in a traditional framework.
Why is the final battle
going to happen in Singapore?
Singapore is not just one of the biggest financial markets in the world, but it is also becoming one of the key gastronomical capitals of the world. This island provokes many interesting gastronomical experiments and it is ready to accept new traditions of many different cultures and countries. It is also important that Singapore has a long history of entrepreneurship, it is a hub for startups from all over the world.
Who will be the mentors?
They will be experts in FMCG industry from all over the world. Currently this list is a secret though. You can learn more about some of these people in the «Mentors» section on the site. More mentors will be announced in the near future.
Prize money
The 3 finalists receive up to $35,000 in targeted funding from the organizer toproduce a test batch of their product needed for the test market in Singapore, attendthe Mabius incubation program, and to cover all costs associated with travel andfilming the final stages of the show. The winner receives $100,000 in targeted financing from the organizer to produce abatch of the product. These funds are special purpose funding, and cannot be usedin any other way. The winner should use the funds in within one year.