with a prize fund over $200 000
HAVE an ORIGINAL FOOD PROJECT or IDEA?
We are looking for 15 participants, who have ideas for new food products
and want to bring these ideas to the global market.
In the beggining all participants will live together in onsite for several weeks in Riga (Latvia), competing to reach the final.
Only 3 out of 15 will make it to the final and will be sent to test their food product in London and New York.
The last stage will be in Singapore, where finalists will conduct trial sales of their new product.
The entrepreneurs will stand themselves behind their kiosks, interacting and talking with customers at the market.
Only one competitor will emerge as the winner of Meallions and receive a prize over $200,000 (conditions are outlined in the show's participation conditions).
This will be the first reality show with the use of AI.
In partnership Mabius Food Startup Center.
Fill in the online application to participate in the show on our website: meallions-startizen.talentlms.com no later than November 15, 2017. Participants need to come up with their own food project that they are ready tofurther develop on the show and later sell in retail chains or stores. Categories include: Bread; Cakes & Tarts; Cheese; Chips; Chocolate & Sweets; Crisps & Snacks; Coffee; Cookies; Desserts; Drinks; Food to go; Frozen meals; Ice Cream; Jam; Honey & Spreads; Juices; Milk; Nuts & Seeds; Ready meals; Sauces; SoftDrinks; Tea; Yogurts; Other. Participation in the contest is individual. Group participation isn't permitted.
Candidate pre-screening (remote)
From the moment contestants submit their application, they are given access to an online pre-screening program which includes several tasks that must be completed within the deadlines indicated. Each potential contestant is given the same amount of time to complete the tasks. The timer starts the day the participant signs up for the pre-screening program. If the potential contestant does not manage to complete all the pre-screening taskswithin the allocated period, he/she is eliminated from the selection phase. At the discretion of the organizer, any contestant in the pre-screening program maybe invited for a meeting or given an additional assignment (either on site orremotely). Participants should be able to travel to filming locations: Latvia, the United Kingdom, the United States, Singapore.15 contestants will be selected to participate on the reality show, based on the results of the online pre-screening phrase. All applications will be notified of their results via an individual message on the website platform by no later than December 20, 2017.
Participation conditions for the show
Contestants together take part in a series of contests during filming in Latvia, the United Kingdom, the United States, and Singapore. During filming, contestants will live together on a campus. Communication outside this setting may be limited. Participants will be assigned all tasks on the site of the show. Based on the results, 1-3 participants will be eliminated. Only 3 out of 15 contestants will make it to the final round, based on performanceand product potential.
Only 3 contestants participate in the final part of the show. Finalists must go through an incubator program Mabius (the program of methological and advisory support aimed at participants' projects improvement) that will help prepare their product for test market in Singapore. Finalists will participate in other competitions in London, New York, and Singapore. Participants will receive these tasks ahead of filming and have time to prepare. The final challenge is to conduct product test sales in a market in Singapore.
Total show prize money - over $200,000. The 3 finalists receive up to $35,000 in targeted funding from the organizer to produce a test batch of their product needed for the test market in Singapore, to attend the Mabius incubation program and to cover all costs associated with travel and filming the final stages of the show. The winner receives more than $200,000 in targeted financing from the organizer to produce a batch of the product. These funds are special purpose funding and can not be used in any other way. The winner should use the funds in within one year.
Co-owner of NMGK (Nizhny Novgorod Fats & Oils Factory), who managed to turn a family regional consumer brand FMCG business into a global platform with more than $2 billion in annual turnover.
Sidorok created Wilmar Nizhny Delta, a joint venture with Asian agriculture giant Wilmar International, which gave NMGK the opportunity to enter the global market. He received his MBA Skolkovo Business School in Moscow in 2014. Sidorok is active in philanthropy and charity: he supports artists and athletes, finances FMCG startups that have a social impact component, playing the role of both investor and entrepreneur.
In 2014 Sidorok founded Mabius Food Startup Centre - an international food startup incubator - in Moscow. The family office Sidorok Capital has been based in Singapore since 2016.
After receiving his MBA from Westminster College, Andrey Ryvkin established and became the head chef of the gourmet bistro United Kitchen. At the 2016 London Specialty & Fine Food Fair, he debuted a new product especially catered to the British market – King Claw, canned Kamchatka crab.
In 2017, test sales of King Claw began. Soon it will be launched on a mass scale in England, and also be adapted for the Asian market.
The co-founder and head of Mabius Food Startup Centre began his career as a business analyst. Kiselyov has over 10-years’ experience in corporate strategy development, assessing operational efficiency, and investment fundraising.
Over time Kiselyov decided to concentrate on collaboration with large food corporations. In addition to his European market experience, he also spent more than 3 years working with FMCG products in Asia, in particular, China. After many years in the FMCG sector, Kiselyov created a unique acceleration incubator for food startups at Mabius.
For participation in the show requires knowledge of the English language. Prior to the show, participants must complete several qualifying tasks, which will be done remotely and will not require travel. Applications will be collected and evaluated by Meallions project partner Mabius Food Startup Centre.
by doing this project?
going to happen in Singapore?